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Research papers

The hen and chicken approach to multicultural research

This paper gives an overview of the complexity of South African society, with special reference to cultural, language and geographical differences. It clearly illustrates that South Africa has a variety of cultures similar to the United Europe - but...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Danie Malan
September 1, 1994
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Citation

Malan, D. (1994a, September 01). The hen and chicken approach to multicultural research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-hen-and-chicken-approach-to-multicultural-research